— PROJECT NAME

Amazon Fresh:

Social media ads, banners,

promotional ads

— ROLE

Art Direction

Graphic Design

Branding

— ASSOC. CREATIVE DIRECTOR

Ruth Arellano

During my time at Amazon Fresh, I owned the weekly specials social media ads and designed banners and promotional ads placed within rotating grocery ads.

My branding design experience was leveraged to

ensure refinement and streamlining of the brand including design decisions to tweak and align the art direction across Amazon Fresh circular graphics. Along with this process, I was engaged to help solidify the existing version of the Amazon Fresh brand guideline.