— PROJECT NAME

Evolusen:

Branding & Identity

— ROLE

Art Direction

Graphic Design

Branding

— CLIENT

Evolusen

I was honored to have been entrusted to create the logo and brand identity for Evolusen, a minority-owned startup in influencer marketing for tourism and hospitality with values in sustainability.

The name, inspired by co-founder Sen—meaning “forest” in Chinese—inspired a tree and seed icon, symbolizing growth, sustainability, and influence.

It’s been rewarding to contribute to their strong market presence and see the branding consistently praised, including in Silicon Valley pitch meetings.