Billboards promoting McDonald’s $3 Bundle and $1 Any Size drink deal.
“Order ahead on the app” ad campaign involved various digital ad banner sizes. I art directed the banner animations and designed the layouts.
Copywriter: Larry Grey
Social media design (IG Story) and animation art direction.
Sequential billboards promoting careers at McDonald’s in Chicago, U.S.A.
— PROJECT NAME
McDonald's:
Billboards
Social media design
Digital animated ad
— ROLE
Art Direction
Graphic Design
Branding
— CREATIVE DIRECTOR
James Segura
McDonald’s strong and immediately recognizable brand is a result of their unwavering attention to branding details across all mediums. I discovered this first-hand in honoring their fine branding through art direction and designing their billboards, social media ads, and banner ads. Consistency in the compositional positioning of their products and subjects, down to graphical shadows, creates the visual experiential pillar of trust and value McDonald’s customers have with this immediately recognizable brand, and why they are “lovin' it.”