— PROJECT NAME

Evolusen:

Branding & Identity

— ROLE

Branding

Art Direction

Graphic Design

— CLIENT

Evolusen

When female minority-owned start-up Evolusen needed a logo design and brand identity, I was honored to have been entrusted to help establish one that resonates with their vision and values as an influencer marketing platform in tourism and hospitality with efforts to promote sustainability.

"Sen," name of one of the Co-Founders whom the name Evolusen is based on, also means "forest" in Chinese. The tree icon and circle at the bottom representing a "seed" symbolizes the action of "seed planting" of the influencer marketing space in regards to increasing exposure and engagement and to the company's value in sustainability.

It has been rewarding to have contributed branding-wise to Evolusen's successful positioning within their space and learning time and time again that they continue to garner praise for the brand design in business engagements including at silicon valley pitch meetings.